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- Top 10 Most Popular Formula 1 Drivers of All Time
- Top 10 Greatest Marketing Disasters in History
- Best 5 Drawing Apps For iPad
- Top 10 Ways Internet Has Changed the Mindset of Modern Kids
| Top 10 Most Popular Formula 1 Drivers of All Time Posted: 09 Jul 2013 03:13 AM PDT F1 racing is one of the most popular sports in the world today. This sport has seen several exceptional drivers come and go or rather race! This highest class single seaterauto racing is a multibillion dollar business today. And it requires skill to be able to drive at speeds up to 350 km/h in challenging circuits with competitors all around. Let's take a look at some of the greatest Formula 1 drivers who graced the sensational game. 10. Kimi Raikkonen:He is a Finnish racing driver who began his career in Formula 1 in 2001 for Sauber-Petronas. He joined McLaren Mercedes in 2002 becoming a title contender by finishing runner-up in the 2003 and 2005 championships. It was announced that he wouldn’t be returning to F1 in the 2010 season but he did make a comeback in 2012 and also won Lotus F1′s first race at the 2012 Abu Dhabi Grand Prix. 9. Fernando Alonso:A two-time World Champion, Alonso is a Spanish F1 driver who currently racedsfor Scuderia Ferrari.He made his debut in the 2001 season with Minardi and went on to become the youngest Formula One World Drivers’ Champion when he won the Formula One World Driver’s Championship title at the age of 24 years in 2005. His maiden pole and victory came in his first year as a Renault race driver in 2003. 8. Sebastian Vettel:He is a German Formula 1 racing driver who currently drives for Red Bull Racing. After winning the championship in 2010, 2011, and 2012, he is the reigning World Champion. In 2009, he finished as the youngest-ever World Drivers’ championship runner-up. In the next season he became the youngest driver to ever to win the World Drivers’ Championship. He holds several 'youngest' records in F1. He is certainly in the league of extraordinary drivers. 7. Mika Hakkinen:He is a former F1 driver and a two-time Formula One World Champion hailing from Finland who debuted with Lotus in 1991. He later joined McLaren in 1993 in place of Michael Andretti. He made a grand comeback with McLaren after his life-threatening injury in a practice session of the 1995 Australian Grand Prix. He is regarded as one of the greatest opponents in terms of quality by Schumacher. 6. Niki Lauda:He is an Austrian former Formula One racing driver and three-time F1 World Champion.He resurged with Ferrariin 1974 and his first Grand Prix victory soon followed in Spain. He was also the first and only driver to lap the Nürburgring Nordschleife in less than 7 minutes! He suffered a horrific injury in the 1976 German Grand Prix but returned only six weeks later to finish fourth in the Italian GP. 5. Jim Clark:He was a British Formula 1 racing driver from Scotland. A winner of two World Championships, in 1963 and 1965, he featured in the Times list of greatest Formula One drivers. He made his F1 Grand Prix debut at the Dutch Grand Prix at Zandvoort in 1960. His 1963 Belgian Grand Prix win under extremely wet, foggy and rainy conditions was one of his best. He was killed in a Formula Two motor racing accident in 1968. 4. Michael Schumacher:He is regarded as one of the greatest Formula 1 drivers in the world. If statistics had to be considered, he holds a lot of records in terms of most championships, race victories, fastest laps, pole positions, points scored and most races won in a single season. The German made his debut with the Jordan-Ford team at the 1991 Belgian Grand Prix. He retired after the end of 2006 season but returned with the new Mercedes GP team in 2010. Finally at the end of the 2012 season, this great F1 driver again bade farewell to the track. 3. Alain Prost:He is one of the greatest living Formula 1 drivers in the world. A four-time Formula One Drivers’ Champion, Prost is third in the list of drivers when it comes to most F1 world titles preceded by Juan Manuel Fangio and Michael Schumacher. He joined the McLaren Formula One team in 1980. His rivalry with Senna and their controversial clashes during the 1980s and early 1990s is still remembered. 2. Juan-Manuel Fangio:He was an Argentine racing car driver who dominated the first decade of F1 racing. He had won five Formula One World Drivers’ Championships. This record stood for 46 years until beaten by Michael Schumacher. He still holds the highest winning percentage in F1 winning 24 of 52 Formula One races he entered. His first entry into F1 racing came in the 1948 French Grand Prix at Reims. His achievements were at a time when technology was not as advanced as today which further magnifies the stature of his feats. 1. Ayrton Senna:A winner of 3 Formula One world championships, he hailed from Brazil. His Formula 1 debut was with Toleman-Hart in 1984. He later moved to Lotus-Renault winning six Grands Prix over the next three seasons.He joined McLaren-Honda in 1988 and along with Alain Prostwon all but one of the 16 Grands Prix that year.His turbulent rivalry with Alain Prost was always talked about. His qualifying speed over one lap was exceptional and he held the record for most pole positions for a long time. He died in an accident while leading the 1994 San Marino Grand Prix. The post Top 10 Most Popular Formula 1 Drivers of All Time appeared first on TopYaps.  |
| Top 10 Greatest Marketing Disasters in History Posted: 09 Jul 2013 02:00 AM PDT Even the most reputed brands have a history of marketing blunders, and some of them paid for them in the worse possible manner. Such failures were not always the result a big strategic failure. There are examples of big time ad campaign disasters due to least expected reason behind them e.g. use of wrong word and slang, uncalculated cost of offers, exaggerated hype, over exploitation of some sentiments, and sometime just share bad luck. Here is the list of top 10 marketing disasters of all time, which make good lessons for rest of the marketing world. 10. Hoover's Free Flight Blunder:It's a great idea to offer free prizes with a purchase to sell off a large stock in a small interval of time, but it shouldn't cost the brand more than the value of a product purchased. In 1992, Hoover Company in Britain launched a campaign offering a free ticket on every purchase worth $100. Now, that was stupid. Wasn't that? Anyone would buy even shit of $100 to get a free ticket of two round-trip tickets to Europe. The customers flooded the stores, but only to leave the company in a loss of $50 million, which was later sold to an Italian company Candy. 9. Aqua Teen Hunger Force Bombs:Just a financial loss isn’t the only determinant while we talk about the worst marketing attempts ever. Imagine if electronic placards are mistaken for bombs, and set a high alert alarm in a city like Boston. That's what happened with a guerrilla marketing advertising campaign for "Aqua Teen Hunger Force Colon Movie Film for Theaters". Many promotional battery powered LED placards of 'Cartoon Network' character 'Moninite' were placed all over popular cities of US. Unfortunately, its visible circuit board and wires gave it a look of an improvised explosive device. On the complaint of a citizen, an army level emergency action was taken. Boston Police Department and Boston Fire Department along with police cruisers, ambulances, and the Boston Police Department bomb squad surrounded the areas where these devices were seen. Now, that's called a real disaster. 8. The Ford Edsel Fail:Ford hadn’t seen failure before the very moment it revealed its Edsel model, equipped with some new technologies, and was kept a secret until its final curtain lifting. Ford wanted something new in its line of autos to remain a competitive rival to GM. Huge ad campaign gave it hype, and Ford expected a huge sale of the model. Huge crowd came dragged at the releasing event of the car, but couldn’t find what they expected. Not much was wrong with the car, but it was that who would buy an expensive car when the country is in the middle of a recession. Other brands were putting their old models on sale at cheaper rates as the public was looking for low cost vehicles. Moreover, the car arrived at dealers with missing parts, and user reviews confirmed that Edsel was one of the disasters. The company lost $250 million in 1958, comparable to $2.25 billion today. 7. McDonald’s Olympics Free Treat:It's a marketing blunder that dates back to 1984, when McDonald's started “If the U.S. wins, you win!” promotion under which they promised to give free burger, snack, and drinks for every medal US wins. But, they ignored a few things like Germany and Russia, two badass counties were sitting out of the sports event, and that could increase the share of medals for US. That year, 178 medals with 83 gold came home, and then McDonald's realized that this marketing plan backfired, and did a huge financial damage to the brand. 6. Silo's 299 Bananas Blunder:Silo, a renowned electronic retailer of United States that ruled the market from 1947 to 1995, made news with a huge marketing mishap in 1986. Their ad promoted their upcoming radio with a slogan the "Silo Is Coming" for 299 bananas. Of course, they wanted to say 299 dollars for each, but the company had no idea that the people in Seattle and in El Pasowould take it literally. People raided the stores with bundles of 299 bananas, and the stores had to accept the bananas for 35 sets. The cost of 299 bananas was around $40, much less than $299. It cost a loss of over $10, 1000 to a single store. Wasn’t that a silly marketing mistake? 5. Calvin Klein's Sex Sells Fail:American fashion designer Calvin Klein's instinct to exploit 'sex sells' strategy wasn’t something odd to the public, until he showcased minor's half naked bodies with a lot clinging and oozing on billboards and TV. He thought sexuality of minors would sell for more, but it was taken very seriously by the parents. After a lot of boycott, FBI launched an investigation into the matter and ultimately, the company had to withdraw the advertisement. Well sir, the moral of the story is that excess of everything is bad. 4. New Coke Formula:Coca Cola Company almost enjoyed a position of monopolist until its rival Pepsi-Cola snatched a good part of it from the giant. To boost the sales, Coca Cola introduced a newer version of their soft drink, which was simply called the 'New Coke' and 'Coke ll' later. New drink claimed a new formula in ad campaigns flooding New York. New drink became a most awaited item by its customers, but when it was launched in 1985, it turned out to be a disaster. Rather, it created an opportunity for the rival Pepsi to mock at it. It's counted as one of the greatest marketing disasters of all time. 3. Electrolux Slang Disaster:Unintentional use of words, which have become derogatory to a country like US, does a great damage and bring embarrassment to any brand, especially when it's a giant like Electrolux. This Swedish multinational catalyzed the sale of vacuums in Britain and other counties under the promotional slogan "Nothing Sucks Like An Electrolux". However, when introduced to the US market, where the word bears a derogatory meaning, it brought a lot of embarrassment and loss in sales. 2. Panasonic Touch Woody:In an another famous case of a misunderstood slang in a language, Panasonic had stood all stupid in front of its Japanese customers, and later on in front of rest of the world, the credit for which goes to the journalists. In 90s, Panasonic was about to launch its new PC, which it named "Woody- the Internet Pecker", and adding to embarrassment, it was later name Touch Woody to highlight its touch screen capability. What happened later just shook the Company chiefs, and to avert embarrassment and loss, Panasonic had to rename the product a day before its launch. We wish, the marketing guys had properly looked for the meaning of the word before running campaigns with it. (Woody refers to male erection in US slang). 1. KFC Free Chickens:In an unusual offer on a TV show called Oprah, which was indeed one the most popular shows in US, KFC promised viewers a free coupon for a 2-piece chicken meal with two individual sides and a biscuit. The users only needed to download the coupon from the Oprah website. KFC felt doomed when millions of people downloaded 10.5 million coupons, and rushed to their counters to collect their free treat across US. KFC gave away almost $42 million free food, still couldn’t deliver what it had offered, and it even led to mini-riots. Later, KFC had to apologize to Oprah, and the customers. How come someone couldn’t do such simple calculation before giving hype to such campaign? The post Top 10 Greatest Marketing Disasters in History appeared first on TopYaps.  |
| Posted: 08 Jul 2013 11:50 PM PDT Drawing apps is not just for fun brush and pencil sketching agenda, it varies from lively entertainment to professional 3D which can develop your ideas into reality. Using these applications into your iPad will take your skills to advance level. Lets take a look to our below list of these applications brought to you by Topyaps, Enjoy:- 5. Paper by FiftyThree:This application lets you abduct your intellectual side by storing your ideas in the form of drawings/sketches. If you have a good artistic capabilities than you will surely enjoy this application by your illusion that you can share with people across the globe. 4. Bamboo Paper-Notebook:Its a very interesting application that will help you to develop your handwritten notes, sketches and doodles on your iPad and will save it into your evernote account. You can than draft your ideas and approach them via your computer.
3. Adobe ideas:Create your own vector illustrations with your iPhone, iPad or iPod touch. yoou can easily go along with your ideas with cloud membership. 2. Draw for iPad:With this application play with your own creative drawing/sketching games and upload it on your social networking website. It provides you some interesting cool drawing games for your iPhone. 1. SketchBook Pro for iPad:SketchBook Pro is one awesome painting and sketching application with professional tools offered by this app. You can easily commute your computer into professional designers and artists. The post Best 5 Drawing Apps For iPad appeared first on TopYaps.  |
| Top 10 Ways Internet Has Changed the Mindset of Modern Kids Posted: 08 Jul 2013 12:31 AM PDT Internet has debatably been the most important technological feat we have achieved in the past century. It has completely revolutionized lives of millions across the globe. No matter which part of the world you are in, internet plays a crucial role in everything. From day to day shopping to business presentations to kids' homework, it is increasingly becoming an indispensable part of our daily course of activities. Though there have been scores of positive aspects, there have a lot of negatives too; especially in the case of the nubile and easily impressionable minds of kids. Kids today, being more tech-savvy, depend on the internet for almost all their day-to-day activities. Be it socializing, working on a project or something as mundane as finding an answer to a question, internet is their go-to savior for almost every imaginable task. While this is good in its own walk, it can be damaging for their psychologies too. Here is a list of the top 10 ways internet has changed the mindset of modern kids. 10. Increased the scope of learning:Internet has greatly increased the scope of learning for children today. A kid can easily access a lot of information on the cyber-space related to any topic that catches their fancy. Apart from the text-books there are a lot of interests a kid develops over time. While with conventional methods, it takes a lot of time to choose from the massive amount of information at one's disposal, internet allows them to get requisite information about the topic of interest in virtually no time. This has widened their scope of learning. 9. Made homework a lot easier and fun:There used to be a time when parents as well as their kids had to go through a lot of effort just to complete the homework. Today, with the intervention of the mighty internet, it is a lot more convenient to find information about a topic you are less knowledgeable on. This has made the lives of parents easier. The kids can mostly manage their homework on their own, thanks to the internet. It also has improved the quality of work submitted by a kid as it now involves a lot more guidelines to complete the assigned task. 8. Made them knowledgeable:Children today, having access to a lot more information over the internet, are much more knowledgeable even on topics not introduced to them. Any simple query can be answered over the internet with just the use of a search-engine. Making children multi-faceted, this abundance of information can make them wiser as compared to the previous generations, though there is always the risk of so much information proving to be overwhelming for the young minds. 7. Job-hunting made easier:Now, this isn’t exactly for the kids but once they pass certain age, they start looking for part-time jobs which can help them earn or supplement their pocket-money. This has also been improved by the internet. There are hundreds of job-postings over the net that can help them divert their minds and channelize their creative energy towards something worthwhile, while earning a little something along the way. Instead of spending summers looking for a job, one can access the internet and find a suitable one in a matter of hours. 6. Loss of personal touch:One primary negative of the internet is that it has made kids lose the personal touch. As compared to the children a generation or two earlier, today's kids are a lot less interactive and sharing, even with friends and parents. They have the habit of searching for an answer to everything on the internet. This somewhat hampers the way a kid grows up and even in the later stages of life, they do not learn how to open up to people around them, which may lead to psychological disorders. 5. Susceptible to cyber crimes:Another major harmful aspect of internet is that is makes kids susceptible to cyber crimes. Kids' being glued to the internet and their computer screen all day long gives arrant characters an opportunity to take advantage of their simple minds. There have been lots of incidences of horrendous offenses against children who have been lured over the virtual world by a stranger. Being nubile, they are more likely to fall in these traps and end up in extremely difficult situations. 4. Made them lethargic and less willing to work hard:Internet has changed the attitude of kids towards hard-work. Their motto is: why work hard if everything is available on the net. Instead of making an experience, they prefer a virtual simulation which gives them essentially the same amount of learning and cuts down the work to almost non-existent. By nature, they are getting less willing to put in some good-old hard work because they don't see the need for it. They can just type in a question and have all the possible answers there are through the magic of a search-engine. 3. Marred the creativity:Another major loss on account of the internet has been that of kids' creativity. With everything on the internet being available in a ready-to-serve format, children seldom have to use their creativity to get things done. Every possible project, answer to every conceivable question and almost anything you can think of has been uploaded on the web and is available for ready consumption. There is no scope for a child to learn or to explore. This has led to a decreased creativity as there is no need to ponder over things much. It's mostly just copy and paste. 2. Making them couch potatoes:These days, a kid's favorite time-pass is either social networking or online games. There is no physical activity, no outdoor sports and in some cases, no exercise either. This has turned the kids into a sedentary lot. Their appreciation towards nature and things beside the virtual world is diminishing by the day. Besides making them inactive, internet is also seriously messing up with the healthy aspects of physical growth and in turn, creating a lot of bodily issue, obesity and overweight being major out of them. 1. Effortless access to porn and violence:By far the most disturbing aspect the internet has brought to our lives and kids' psyche is the alarmingly easy access to pornography and violence of all kinds. This poses a lot of physical as well as psychological issues. It can lead to children becoming sexually active at a premature age, an age when they don't even understand their own body functions properly. This easy access to porn and violence over the web has led to an unprecedented rise in the no. of cases of sexual-deviants, addicts and sex-crimes. The post Top 10 Ways Internet Has Changed the Mindset of Modern Kids appeared first on TopYaps.  |
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